About the State of Retail 2019

There’s been a seismic shift in how people find and choose retail businesses. Our research shows that people are judging, selecting, and sharing information on local retail businesses based on the quality and trustworthiness of their digital profiles across devices and media channels.

To gather these insights, we analyzed 5 major retailers across 560 locations, and surveyed 837 consumer and 288 business executives to better understand how they find, trust, and choose retail brands.

You’ll learn how to:
  • Manage your brand presence across business locations, devices, and media channels
  • Optimize your business content to more effectively acquire customers
  • Monitor customer ratings and reviews across channels to improve brand reputation
Reviews are Critical
of shoppers

won’t choose a retailer with less than 3 stars

Content is Key
of shoppers

need to see immediately available product inventory to choose a retailer

Mobile is King
of shoppers

rely on smartphones to find and select retailers

About Synup

Synup, the leading Intent Marketing Cloud, transforms a brand’s ability to deliver relevant and trustworthy business content across all locations, devices and digital media channels. Brands can now analyze and optimize how consumers engage with their businesses - from reviews to chatbots, videos to voice search, menus to product recommendations - with an easy-to-use SaaS platform. Synup clients can adapt their local business content and information - on the fly - to match consumer buying behavior. This increases local brand awareness, customer acquisition and loyalty.

Today, thousands of companies use Synup to drive better business results. Synup is headquartered in New York City with operations in APAC, EMEA, Australia, Canada, New Zealand and the UK. Learn more at